MBA 645 Module Five Presentation Guidelines and Rubric Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital

MBA 645 Module Five Presentation Guidelines and Rubric

Overview

Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.

As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and discussed suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.

Prompt

Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Ground your responses in research and rich detail. Specifically, you need to address the following criteria:

  1. How will you use digital marketing to enhance brand awareness? (Slide 1)
  2. Identify two digital marketing methods that can be used for brand awareness and support with reasons (Slides 2–3).
    • How will the identified methods help you reach the target audience?
    • How will you determine the balance between the digital and traditional marketing?
    • Define short-term and long-term goals for brand awareness in the digital marketing strategy.
    • How will you measure the performance of your marketing efforts?
  3. Use search engine optimization (SEO) to improve search performance (Slides 4–5).
    • Identify five keywords or phrases you will use to improve web search performance, and justify your strategy for keyword selection.
    • How will you redesign or rewrite the content of your website to support SEO strategy?
  4. Define inbound marketing and describe its efforts (Slide 6).
    • How can they help in brand awareness?
    • Define the required content strategy for inbound marketing.

What to Submit

Submit a PowerPoint presentation with 5–7 slides. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker  notes.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

ACCEPT ONLY IF YOU HAVE THE CASE STUDY ALREADY. THANKS IN ADVANCE. PART ONE IS ATTACHED. Nucor Corporation Study Part 2 Instructions For this assignment,

ACCEPT ONLY IF YOU HAVE THE CASE STUDY ALREADY. THANKS IN ADVANCE. PART ONE IS ATTACHED. Nucor Corporation Study Part 2 Instructions For this assignment, you will provide a 6–8 slide presentation for the executive team. The presentation will include the situational analysis, problem, alternatives, and business strategy recommendations. Follow

Effectively communicating with the media and public is an important tool during a disaster. Using the readings/research on the following pandemics: 1918

Effectively communicating with the media and public is an important tool during a disaster. Using the readings/research on the following pandemics: 1918 Spanish Flu, 2009 H1N1 Pandemic, and the Covid-19 pandemic describe the successes and shortcomings of the public information messages communicated. Compare and contrast the public messaging between these

Overview For the final project in the course, you will analyze the case study Value-Driven Project and Portfolio Management in the Pharmaceutical

Overview For the final project in the course, you will analyze the case study Value-Driven Project and Portfolio Management in the Pharmaceutical Industry and additional course resources to create a program performance report for a hypothetical organization. The completion of this project will allow you to demonstrate your knowledge of program-level management

In an effort to evaluate the cyber security threats in the public and private sector, research/locate two recent cyber-attacks and discuss their

In an effort to evaluate the cyber security threats in the public and private sector, research/locate two recent cyber-attacks and discuss their impact. Identify factors that made this system vulnerable. What response was taken to protect this critical infrastructure after the fact? What lesson for homeland security would you draw from your examples? 

Utilizing the attached file, conduct an article review of the scholarly journal article.  Additionally, the review of the journal article is an evaluation

Utilizing the attached file, conduct an article review of the scholarly journal article.  Additionally, the review of the journal article is an evaluation of the article’s strengths, weaknesses, and validity. You will use this to decide the article’s value through your explanation, interpretation, and analysis. Use the required elements below as headings

Effectively communicating with the media and public is an important tool during a disaster. Using the readings/research on the following pandemics: 1918

Effectively communicating with the media and public is an important tool during a disaster. Using the readings/research on the following pandemics: 1918 Spanish Flu, 2009 H1N1 Pandemic, and the Covid-19 pandemic describe the successes and shortcomings of the public information messages communicated. Compare and contrast the public messaging between these